Services and Pricing
The Farm Digital
July 2026
Digital marketing for skilled nursing

Empty beds are a marketing problem before they are an operations problem.

A family placing a parent searches, asks AI, and reads the reviews before they ever call. When they cannot find you, they cannot choose you. We make sure they find you first.

Asked on an AI assistant
"Which skilled nursing facility near us should we choose for our dad?"
A few consistently stand out for quality of care and family reviews. The one families mention most is your facility, noted for attentive staff and quick responses.
Google 4.8140 reviewsCited by ChatGPT
Right now, your competitor is the one showing up here.
SectorSkilled nursing
ServicesFull digital management
CoverageNY, NJ and Maryland
DateJuly 2026
i.
Where we start

A facility has three problems, each with its own solution.

Most agencies sell one thing and call it marketing. These are three different jobs, and a facility usually needs all three.

i.

Filling beds

Occupancy is the number that matters. Paid acquisition, referral visibility, and being present the moment a family is deciding.

ii.

Being found

Families no longer start on Google alone. They ask ChatGPT. If a facility is not in the answer, it is not on the list.

iii.

Being trusted

Nobody chooses a facility for a parent off a brochure. They read reviews, they look at ratings, they want to see the people who work there.

·
What we have done

The numbers behind the work.

Across our portfolio in healthcare and residential occupancy, this is the kind of result the same playbook produces.

Occupancy
500 units
A residential building filled to full occupancy, with lead volume roughly doubled, in a market where no competitor was advertising.
Organic and AI search
52%
Organic search growth for a healthcare client, now cited across nine pages in AI search, with patients arriving through ChatGPT.
Content reach
300M+
Views across the content we have produced, with the formats and production quality built to repeat.
Audience growth
27,000
Followers grown on a single account in 90 days, on no ad spend at all.

Placing a parent is one of the hardest decisions a family ever makes. Every piece of marketing either makes that decision easier, or it gets ignored.

How we think about this category
ii.
The recommended path

One team that owns the whole presence, not four vendors who never talk.

Being found and being trusted are the two problems worth owning every single day. This is those two, handled as one engagement, by one team, on one report.

Recommended

Full digital management

From $4,500per month
Everything that makes a family find you and trust you, before they ever call.
No separate setup fee. Paid advertising sits alongside this whenever you want to actively push occupancy. A website and brand are one time foundations, both below.
iii.
Priced individually

Or piece by piece.

If you would rather start with one part, or add the pieces the bundle does not include, here is everything on its own. Final numbers depend on scope and location count, and we would rather quote you accurately after a short conversation than hand you a number that moves later.

Content and social media

A monthly slate of real short video, shot properly and posted every day. Not stock, not stiff corporate video. Real staff, real rooms.

  • 8 to 10 videos a month, scripted, shot and edited
  • Daily posting across Instagram, Facebook, TikTok and LinkedIn
  • Formats built to repeat, so the account never runs dry
  • Shot on cinema cameras, because production quality is itself a trust signal
Over 300 million views across our portfolio, and an account taken from zero to 27,000 followers in 90 days with no ad spend.
From $2,000
per month
In the bundle

SEO and AI search

Traditional search, plus the part almost nobody in healthcare marketing is doing yet: being the answer when a family asks an AI assistant where to place their father.

  • Technical and local SEO, Google Business Profile, directories
  • Content structured so AI assistants can cite it
  • Answer engine optimization for ChatGPT, Perplexity and Google AI Overviews
  • A location page for every facility
A healthcare client went from zero pages cited in AI search to nine, grew organic traffic 52 percent, and has had patients arrive who found them through ChatGPT.
From $2,000
per month
In the bundle

Reputation management

Not a vanity service. Families read reviews before they call, and ratings decide the shortlist. The highest leverage thing most facilities are not actively managing.

  • Automated review requests after family and resident interactions
  • Monitoring across Google, Facebook and healthcare directories
  • Response drafting and posting, including the hard reviews
  • Listings accuracy across the directories families actually use
Priced per location, with volume pricing above three locations.
$1,500 setup
then from $1,000 / month per location
In the bundle

Paid advertising

Google and Meta built around occupancy, not impressions. Every campaign measured on cost per qualified inquiry, never clicks. This is the lever you pull to fill beds.

  • Campaign build, tracking infrastructure and landing page strategy
  • Google Search and Meta, targeted to your catchment area
  • Creative produced by our team, not stock
  • Weekly optimization, account reviews every two weeks
  • Tiered by ad spend: $1,000, $2,500 and $4,500 a month
We filled a 500 unit residential building to full occupancy and roughly doubled its lead volume, in a market where no competitor was running ads at all.
$1,500 setup
then from $1,000 / month
Occupancy add on

Websites

Custom built, fast, and designed for who actually uses it, which is usually an adult child on a phone at eleven at night.

  • Custom design, no templates
  • Built for AI citation from the ground up, not retrofitted later
  • Inquiry forms and tour scheduling
  • A page for every facility, and we handle updates after launch
Scope varies more than any other service here, so this one is always quoted specifically.
From $5,000
one time

Website care and management

We do not hand you a site and walk away. We keep it current, fast, secure, and continually optimized to stay citable as search and AI change.

  • Updates, edits and new pages as facilities change
  • Speed, security and uptime monitoring
  • Ongoing tuning so the site stays cited in AI answers
Included in the full digital management bundle.
From $500
per month
In the bundle

Brand and identity

Logo, palette, type and the standards that keep everything consistent across locations and materials.

  • Logo design or refresh
  • Colour, type and brand guidelines
  • Print and signage collateral
  • Applied across web and social so nothing looks stitched together
From $2,000
one time
iv.
How we work

Four steps, and you see work quickly.

i.
Audit
Where you appear today in search, in AI answers, and in reviews, and exactly what a family finds right now.
ii.
Plan
A written plan with the specific formats, keywords and campaigns we would run, and what we expect from each.
iii.
Build
First shoot, first campaigns, first content live. You see finished work inside the first month.
iv.
Report
Monthly reporting on the numbers that matter, and a call to decide what changes next.

Be impossible to miss everywhere families look.

Let us show you what is holding back your occupancy.

Yomi Dubin Founder, The Farm · yomi@thefarmdigital.co · 443 980 7654